--- title: Using FinOps for Cloud Cost Optimization - Video description: Elevate your Cloud FinServ game with best practices! Uncover valuable tips on accountability, resource tagging, and cost reporting in this C2C 2Chat recording. image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-11-30-9884-PM-Mar-26-2024-08-41-44-8399-PM.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Financial Services](https://www.c2cglobal.com/articles/tag/financial-services), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording), [Cloud Operations](https://www.c2cglobal.com/articles/tag/cloud-operations) # Using FinOps for Cloud Cost Optimization (full recording) By [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | February 27, 2023 FinOps - or cloud financial operations - is the practice of embedding financial accountability, management, and cost optimization within engineering teams. FinOps is growing in importance and relevance among financial and engineering teams alike. A recent Forrester report predicts that over 90% of organizations are overspending on cloud costs due to several factors, including lack of skills and over-provisioned resources. CIOs, business leaders, and the media are all talking about FinOps in 2023. Interest in FinOps is growing at an unprecedented rate, especially given recent economic fluctuations. C2C had the opportunity to host Sasha Kipervarg and Ken Cheney to bring their perspective about FinOps to the C2C community. Sasha is the co-founder and CEO of Ternary, the world's first native FinOps cloud cost optimization tool built for Google Cloud on Google Cloud. Ken Cheney is a business leader and advisor to SaaS and cloud vendors, large enterprise, and the government.  During this informal chat, you will learn about the importance of:  - Accountability and enablement of cloud optimization - Implementing this optimization via policies and useful resources (such as Ternary) that can help you:  - tag resources (every workload, every cluster)  - track untagged resources  - track the biggest spenders and stay on top of the fluctuations in these costs  - Reporting (the earlier the better) for aggregating spend and arriving at a total cost for various teams - Setting reporting to make planning and forecasting easier. Watch the full recording here:     --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)