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Careers in Cloud, Session Recording

Personal Branding for Engineers (full video)

By C2C Team | June 7, 2021

Chris Laffra is a veteran software engineer with experience at IBM, Morgan Stanley, Bank of America, Google, and Uber. In this session, Chris covered topics from his recent book, Communication for Engineers, including:

  • Making a case for software engineers to build a personal brand
  • Pitching a proposal and the anatomy of a pitch
  • Methods for planning, executing, and measuring goals
  • Managing stakeholders

Check out chrislaffra.com for links to Chris's other projects.

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