--- title: FinTech & Banking-as-a-Service | Interview 11:FS Simon Taylor description: "Future-proof FinServ: Discover insights on BaaS and the 'DeFi Mullet' model from 11:FS, shaping the finance industry." image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-11-30-9884-PM-Mar-26-2024-08-38-56-6432-PM.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions), [Interview](https://www.c2cglobal.com/articles/tag/interview), [Google Cloud Startups](https://www.c2cglobal.com/articles/tag/google-cloud-startups), [Financial Services](https://www.c2cglobal.com/articles/tag/financial-services), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording) # FinTech, Banking-as-a-Service, and the "DeFi Mullet": C2C's Deep Dive with Simon Taylor of 11:FS By [Stephen C2C](https://www.c2cglobal.com/articles/author/stephen-c2c) | March 10, 2022 Between electronic payments emerging as a default option for digital native and traditional businesses alike and blockchain technology going mainstream in the private and public sectors, FinTech is quickly becoming a solution no startup can afford to undervalue. As Simon Taylor of 11:FS put it in the C2C Deep Dive he hosted on Feb. 10, 2022, "Every company is becoming a FinTech company." For any who weren't able to make this live session, the [full recording](https://community.c2cglobal.com/product-updates/understanding-the-fintech-payment-stack-and-where-your-business-fits-full-video-2349) is worth a watch. In a concise but rapid half-hour session, Taylor offers a complete functional overview of the Banking-as-a-Service (BaaS) model, covering every operational consideration from customer experience to go-to-market strategy. The real benefit of connecting live with a guest like Taylor, however, is the opportunity to ask him direct questions and get an immediate response. For those who want to dive straight into the issues this presentation brought up for discussion, below are some of Taylor's answers to questions from C2C community members. First, a question about consolidation of the BaaS space in a post-integration market prompted Taylor to walk through a series of real and hypothetical acquisitions at major FinTech companies, including FiServ, Synapse, and Unit:     Later, a question about cryptocurrency in the digital payment space prodded Taylor to amend his previous statement about FinTech to "Every company is becoming a crypto company." He also introduced the concept of the "DeFi" mullet, a "business up front, party at the back" model for FinServ companies which puts "FinTech at the front, Decentralized finance or crypto at the back":     Taylor was also more than willing to point attendees to a host of resources 11:FS has made available for specialists looking to dive even deeper into BaaS:     Is your company a FinTech or crypto company, or becoming one? What do Taylor's points imply for your company's financial future? Post on one of our [community pages](https://community.c2cglobal.com/groups) and let us know what you think!   ## Extra Credit - [11:FS Pulse Report 2022](https://content.11fs.com/reports/pulse-2022) - [Banking as a Service: the future of financial services](https://content.11fs.com/reports/banking-as-a-service) - [11:FS podcast](https://content.11fs.com/podcasts) - [Decoding: Banking as a Service - Episode 1](https://content.11fs.com/videos/decoding-banking-as-a-service-episode-1) - [11:FS YouTube](https://www.youtube.com/playlist?list=PLETYuCAuWiG4uRVIcwEMlcxiFJPX8xO2I)   Plus, don't miss the next event hosted by our startups community:     --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. 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