--- title: Building an Intentional Culture | Authority Magazine description: Unlock the secrets of intentional culture! Josh Berman, C2C President, reveals key strategies for business leaders in a captivating interview with Authority Magazine. image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-09-10-8564-PM-Mar-26-2024-08-43-48-7953-PM.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Interview](https://www.c2cglobal.com/articles/tag/interview), [and Inclusion (DEI)](https://www.c2cglobal.com/articles/tag/and-inclusion-dei), [Diversity](https://www.c2cglobal.com/articles/tag/diversity), [Equity](https://www.c2cglobal.com/articles/tag/equity) # Building an Intentional Culture: C2C President Josh Berman Interviewed by Authority Magazine By [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | November 4, 2022 For a November 2 conversation with Authority Magazine, C2C President Josh Berman ( @josh.berman ) sat down with Fotis Georgiadis to take part in the magazine's regular interview series "How Businesses Pivot and Stay Relevant In The Face of Disruptive Technologies." The high-level discussion generated a wealth of insights for business leaders as well as teams and individuals dedicated to nurturing a customer ecosystem, but Josh also threw in a few personal anecdotes to remind readers that he's a peer as much as a decision-maker. Some highlights from the conversation include Josh's top five recommendations for business leaders responding to disruption and his firsthand recollection of the growth of the community industry over the past couple of decades. Here's a preview of what Josh had to say about C2C and the developing customer community space:   "Everyone needs their customers' feedback, advocacy, and I think everywhere, getting connected, staying connected, finding your peers, whether they work with you in a company or just do something similar in other companies, other industries, finding them and connecting to them is critical, especially as we're all working from home, we're working elsewhere. The need for community is stronger than it's ever been. C2C is here for that reason: to fill that need for Google Cloud's customer base."   Read the full interview [here](https://medium.com/authority-magazine/agile-businesses-josh-berman-of-c2c-global-on-how-businesses-pivot-and-stay-relevant-in-the-face-17cf9b942c77).   ## Extra Credit:     --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)