--- title: Achieve Future-Proofed Value from Your Cloud Strategy description: Future-proof your cloud strategy with Google Cloud! Enable new capabilities and your reduce infrastructure costs. Watch the session recording. image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/Achieve%20Future-Proofed%20Value%20from%20Your%20Cloud%20Strategy%20%28full%20video%29-1.png --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions), [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy), [Financial Services](https://www.c2cglobal.com/articles/tag/financial-services), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording), [Getting Started with Google Cloud](https://www.c2cglobal.com/articles/tag/getting-started-with-google-cloud) # Achieve Future-Proofed Value from Your Cloud Strategy (full video) By [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | June 23, 2021 Alex Eldemir ( @Alex Eldemir ), Chris Hood ( @ChrisHood ), and James Tsai of the Google Cloud Value Advisor team joined together with Howard Rubin of Rubin Worldwide in this C2C Deep Dive. The group shared insights on how CFOs are navigating ongoing financial volatility while adapting operations to new norms. The full recording from this session includes: - (4:45) Producing digital experiences and using Google Cloud as a value creation system - (8:20) Design study with Rubin Worldwide - Optimizing business performance through cloud adoption - Reducing infrastructure costs - Increasing investments and revenue margins - (16:35) Spending more on enabling new capabilities and less on supporting cloud - (25:05) Recapping conclusions and measuring ROI - (28:00) Overview of customer stories and open discussion Q&A **Other Resources:** - [PayPal uses Google Cloud to solve for 300 million active accounts in 200 markets](https://youtu.be/pkEIYEODgyY) - [Deutsche Bank and Google agree on multi-year, strategic partnership](https://youtu.be/lKCbcXMYESk)     --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)