--- title: The Why and How of Google Partners (GCP) - Video description: "Elevate Your Cloud Game: Uncover the Strategies, Benefits, and Investments Behind Google Cloud Partnerships. Gain In-Depth Knowledge from Industry Leaders." image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-09-10-8564-PM-Mar-26-2024-08-43-48-7953-PM.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Google Cloud Partners](https://www.c2cglobal.com/articles/tag/google-cloud-partners), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording), [Getting Started with Google Cloud](https://www.c2cglobal.com/articles/tag/getting-started-with-google-cloud) # The Why and How of Google Partners (full video) By [Stephen C2C](https://www.c2cglobal.com/articles/author/stephen-c2c) | March 21, 2023 The Google Partner ecosystem is a global network of experts using Google's resources to support and augment their cloud skills and bring those skills and resources directly to customers. In this live event with our UK and Ireland Connect group, Simon Aldous, Google Cloud's UK and Ireland Director of Channel Sales, and Richard Regan, Google Cloud's UK and Ireland Head of Partner Engineering, join our team leaders for an in-depth session exploring the process and the benefits of becoming a Google Cloud partner. Topics covered during this session include: - **(5:20)** - Channel and Partner Team - **(6:40)** - Partner Engineering Team - **(10:00)** - Why use Google Cloud partners? - **(11:45)** - Partner Advantage Program - **(14:25)** - Google Cloud Certifications - **(17:50)** - Discovery - **(19:15)** - Delivery - **(20:20)** - Management - **(22:55)** - Partner investment in market segment - **(23:55)** - Question and Answer session with Russell Warman of Auto Trader UK   If you enjoyed this session, don't miss our C2C Connect UK&I Holiday Special! Follow the link below to register:     --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)