--- title: "CarCast with Bruno Aziza: StartUps vs. ScaleUps: Are You Doing It Wrong?!" description: Learn from the failures and successes of startups. Navigate the complexities of OKRs and optimize your entrepreneurial journey. image: https://www.c2cglobal.com/hubfs/Article%20Images/CarCast%20with%20Bruno%20Aziza_V2.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [AI and Machine Learning](https://www.c2cglobal.com/articles/tag/ai-and-machine-learning) # CarCast with Bruno Aziza: StartUps vs. ScaleUps: Are You Doing It Wrong?! By [Bruno Aziza](https://www.c2cglobal.com/articles/author/bruno-aziza) | March 20, 2024 “Great startups don't waste time on small stuff, so we can focus everyone on the most impactful work”- “Growth Levers”, a NEW book on entrepreneurship. In this CarCast, Matt Lerner, the author “Growth Levers” and I break down: 1) **Why Some Startups Succeed & Others Fail** 2) The Pitfalls & **Dysfunctions of OKRs** 3) The Patterns of **Startup Failure** 4) The Most **Important Stages of a Customer Journey** 5) Mindset Shifts: **Discovery Vs. Optimization** This episode will be helpful if you’re an ENTRE-preneur but also if you’re an INTRA-preneur. We include references to **Steve Blank, Jim Collins** and my favorite: **Clay Christensen’s Jobs To Be Done methodology**. For more on that, check out this video: **[How To Build A World-Class Data Team](https://www.youtube.com/watch?v=QRWXZJeolKE)**     Bruno [https://www.linkedin.com/in/brunoaziza/](https://www.linkedin.com/in/brunoaziza/) --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)