Scott Wilson, Co-Founder of QA Wolf and former Senior Director of Product Marketing for Wyze Labs, presented during a tactical Deep Dive all about getting your product followed, liked, loved, and reviewed. This hour-long session covered actionable steps and expert tips on positioning your product and connecting with your audience using product journey examples from Scott's work at Wyze, including:
- (00:00) About C2C and Google Cloud Startups
- (02:50) Introduction to Scott Wilson, his experience at Wyze, and agenda overview for his best practices for product positioning
- (08:45) Step 1: Create a remarkable solution that surpasses your users' expectations
- Defining "solution" as product plus experience
- Identifying your core user
- Creating customer avatars
- Creating a method of trial
- Meeting and surpassing expectations
- Example: what makes Wyze remarkable
- (21:40) Step 2: Make it easy to share so your customers can advocate for you
- Building into the solution
- Encouraging and asking customers to share
- Example: Wyze sharing
- (26:20) Step 3: Tell the right people so they do the marketing for you
- Example: Wyze outreach campaigns
- Finding the right people and using the right tools (all linked below)
- Creating a one-pager
- Drafting your outreach message
- Sending your message
- How to persist
- (45:50) Step 4: Keep your solution remarkable so users keep coming back
- Example: How Wyze keeps their product remarkable
- Continually moving the goalpost by keeping a pulse on the market
- (48:05) Bonus: use cases at QA Wolf
- (53:15) Open community questions
Extra Credit
Scott shared a great variety of his favorite tools for finding the right people, including:
- AHREFs for SEO tools and resources
- Quantcast for digital advertising, website analytics, and audience insights
- WhatRunsWhere for ad intelligence
- Brand24 for media monitoring
- SimilarWeb for website traffic analytics
- HappierLeads for identifying potential buyers
- Sparktoro for audience research
To connect with Scott, reach out to him via email at scott@qawolf.com
