--- title: Position Your Product | Earned Media & Audience Connections description: Maximize product impact with QA Wolf Co-Founder. Dive into practical strategies to create, share, and market your solution effectively for lasting engagement. image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-09-10-8564-PM-Mar-26-2024-08-43-48-7953-PM.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Google Cloud Startups](https://www.c2cglobal.com/articles/tag/google-cloud-startups), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording), [Consumer Packaged Goods](https://www.c2cglobal.com/articles/tag/consumer-packaged-goods) # Positioning Your Product: Earned Media and Audience Connections (full video) By [C2C Community Team](https://www.c2cglobal.com/articles/author/c2c-community-team) | April 11, 2022 [Scott Wilson](https://www.linkedin.com/in/markettohumans/), Co-Founder of [QA Wolf](https://www.qawolf.com/) and former Senior Director of Product Marketing for [Wyze Labs](https://wyze.com/), presented during a tactical Deep Dive all about getting your product followed, liked, loved, and reviewed. This hour-long session covered actionable steps and expert tips on positioning your product and connecting with your audience using product journey examples from Scott's work at Wyze, including: - **(00:00)** About C2C and Google Cloud Startups - **(02:50)** Introduction to Scott Wilson, his experience at Wyze, and agenda overview for his best practices for product positioning - **(08:45) Step 1: Create a remarkable solution that surpasses your users' expectations** - Defining "solution" as product plus experience - Identifying your core user - Creating customer avatars - Creating a method of trial - Meeting and surpassing expectations - **Example:** what makes Wyze remarkable - **(21:40) Step 2: Make it easy to share so your customers can advocate for you** - Building into the solution - Encouraging and asking customers to share - **Example:** Wyze sharing - **(26:20) Step 3: Tell the right people so they do the marketing for you** - **Example:** Wyze outreach campaigns - Finding the right people and using the right tools (all linked below) - Creating a one-pager - Drafting your outreach message - Sending your message - How to persist - **(45:50) Step 4: Keep your solution remarkable so users keep coming back** - **Example:** How Wyze keeps their product remarkable - Continually moving the goalpost by keeping a pulse on the market - **(48:05)** Bonus: use cases at QA Wolf - **(53:15)** Open community questions   **Extra Credit** Scott shared a great variety of his favorite tools for finding the right people, including: - [AHREFs](https://ahrefs.com/) for SEO tools and resources - [Quantcast](https://www.quantcast.com/) for digital advertising, website analytics, and audience insights - [WhatRunsWhere](https://www.whatrunswhere.com/) for ad intelligence - [Brand24](https://brand24.com/) for media monitoring - [SimilarWeb](https://www.similarweb.com/) for website traffic analytics - [HappierLeads](https://happierleads.com/) for identifying potential buyers - [Sparktoro](https://sparktoro.com/) for audience research   To connect with Scott, reach out to him via email at **scott@qawolf.com** --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. 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