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Google Cloud Startups, Session Recording

Defining Your Problem Statement Coffee Chat (full video)

By Stephen C2C | March 8, 2022

Sometimes, the biggest challenge for a startup is not developing the perfect product or drafting a foolproof business plan; it's finding the clearest and most succinct way to tell investors and customers what kind of solution the startup offers. That's why, on Thursday, Feb. 17, C2C and the Google Startups team hosted a coffee chat all about defining problem statements for startups. Host Louis Huynh broke down the main elements of an effective problem statement before inviting guests to ask questions and discuss them with the group. Highlights of the session include:

  • (3:10) Questions to ask yourself
  • (4:15) Problem definition framework: customers
  • (14:55) Problem definition framework: competition
  • (30:20) Problem definition framework: constraints
  • (35:45) Audience Q&A

Watch the full recording below:


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