--- title: I Had to Start a Company! | Data Quality Matters description: Elevate your business with insights from startup Masthead Data. Uncover the impact of data quality on companies of all sizes in this video recording. image: https://www.c2cglobal.com/hubfs/Article%20Images/Data%20Quality%20Matters%20So%20Much%20I%20Had%20to%20Start%20a%20Company!%20%28full%20recording%29.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics), [Google Cloud Startups](https://www.c2cglobal.com/articles/tag/google-cloud-startups), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording) # Data Quality Matters So Much I Had to Start a Company! (full recording) By [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | December 5, 2022 @Yuliia Tkachova , the founder and CEO of Masthead Data, discovered a data issue with the power to disrupt companies of all sizes. Find out why she decided to build a business to address the issue and the tips and best practices she has learned as a founder along the way. In this event, she and  @hannahparker  discuss the most common obstacles and challenges to data quality across businesses of all sizes, what makes data reliable and the importance of having reliable data at scale, how Yuliia navigated what she knew and what she didn't know and the challenges she encountered on her journey, and tools for success and why Masthead Data relies on BiqQuery and the Google Cloud Platform. Watch the full recording here:    --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)