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Research, Google Cloud Strategy, C2C News

2023 C2C Member Pulse: Key Takeaways from the Google Cloud Customer Community Survey

By Alex Maksymec | June 23, 2023

In today's rapidly evolving digital landscape, cloud technology has become an indispensable tool for organizations seeking to streamline operations, scale efficiently, and drive innovation. Our recent study - the C2C Member Pulse - collected 461 responses in March 2023, from which we examined trends in the role of Google Cloud for our community members. Our analysis sheds light on the prevalent skill gaps within organizations and their priorities and challenges concerning cloud technology adoption.

We also recognized the significance of the role of community in supporting and enriching the overall cloud experience. A vibrant and supportive community is pivotal for knowledge sharing, problem-solving, and collaboration. The perspectives we collected - from customer and partner members across various roles - will be instrumental to how C2C addresses member concerns, improves community programs, and empowers individuals.

Whether you are an IT professional, a business leader, or simply curious about the future of cloud technology, the key takeaways in this article offer an excellent insight into what's most relevant to a community full of Google Cloud users. By exploring what others are doing with Google Cloud, C2C members can gain a competitive edge, make informed decisions, and drive successful cloud initiatives within their organizations.


Key Takeaways


Based on the feedback and insights we gathered from community members like you, we have identified key areas where we can enhance your experience and foster a stronger sense of connection within the community. 


One of the top priorities highlighted in the report is the need for more guidance on cloud management and integration support. For 2023, respondents identified their top area of focus as cloud management, including cloud costs, optimization, and governance. We also recognize that navigating cloud integration can be challenging, though we believe the community will benefit from more members sharing success stories that include integration best practices such as data consolidation and dealing with incompatibility between products.



Upskilling to meet digital transformation goals is crucial, and respondents rely heavily on Google Cloud training and certifications for this purpose. This is true for organizations filling skill gaps and for individuals seeking professional development. C2C has an opportunity to support members with more skills-based content, mainly because almost all respondents' organizations are relying on permanent staff learning Google Cloud skills on the job for projects. Key areas where skills are missing include cloud security and data protection, ML model training and deployment, and cloud architecture design and scalability.



- - AI is on respondents' radar - it's the top Google Cloud product area members are considering for future exploration. With generative AI making waves across the industry at all organizational levels, we can expect that members will continue to show interest in these topics. However, in-house development of AI tools is a low priority, and training ML models isn't a skill every organization has. When it comes to AI, most organizations will benefit from preparing to begin the discovery phase.

Identity and security, however, are at the top of the list of respondents' current needs as the most used solution area. Within Google Cloud, products for access management, security operations and automation, and monitoring will be more immediately important.



When it comes to events, we want to emphasize the invaluable opportunities we provide in all the areas members identified as reasons they attend: networking, training, and direct access to other customers, partners, and product managers. By participating in C2C events, you can connect with fellow community members and gain insights directly from the experts behind the solutions you use. Most members will be attending a mixture of both virtual and in-person events in 2023. Join us in making the most of these incredible experiences.


Who Participated in the Survey


We saw a fairly even split between respondents coming from customer and partner organizations located in key geographic regions for C2C: North America, EMEA, Latin America, and JAPAC. Historically, our largest active member bases have been in the United States, France, Germany, the United Kingdom, and Ireland, corresponding with the representation of responses we saw in this survey. 

Job role was one of the most impactful factors in the choices respondents made to behavioral questions about community and events. Understanding our members' job roles and each of their requirements is crucial to identifying the professional development opportunities and networking events that most align with their career goals.


View image full-scale here.

Infographic detailing the firmographic and demographic data of C2C members who participated in the 2023 Member Pulse survey.


Get the Most of Community


As members of our community, your voices shape our initiatives. While we learned a lot about you collectively in this survey, we also want to meet your needs as an individual. Take a moment to update your profile today, and ensure you're receiving the most relevant and valuable content tailored specifically for your interests. 


 Update Your Preferences 

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