Communities exist everywhere; choosing the right one and getting value from participation can be overwhelming. Understanding our members’ motivations behind clicking that “join” button on our website helps the C2C team to make that act a little less daunting as we evolve the experiences we craft.
Between all that Google Cloud offers in its suite of products and the need for learning and connection for Google Cloud users, we set out to learn directly from our members what's at the top of their minds. This report brings you:
This report is your window into finding meaningful connections at C2C. Whether you're facing new technological hurdles or seeking to optimize your team's skillset, this report equips you with the insights needed to empower your organization's Google Cloud journey.
01
While cloud infrastructure and data analytics remain crucial, Artificial Intelligence and Machine Learning are now the top focus areas for C2C members. These technologies saw the highest increase in prioritization and usage among Google Cloud solutions year-over-year.
However, exploring generative AI and its practical uses reveals complexities. Smoother workflow integrations and clearer cost-savings are needed to truly unlock the potential of the AI landscape.
02
While Google training and certifications remain a valuable way to enhance skill sets, upskilling strategies are evolving. And though internal skill set gaps have largely stabilized compared to 2023, there is still a need for focus on training and deploying ML models.
Interestingly, the C2C community is increasingly seen as a valuable resource. A high number of respondents are utilizing the community to improve or acquire skill sets, suggesting a shift towards collaborative and peer-driven learning.
03
Budgetary challenges have intensified in 2024, creating a sense of uncertainty surrounding future investments. However, despite these concerns, the year-over-year use of Google Cloud solutions and the willingness to attend in-person events remain steady.
Overall, though, respondents are facing fewer organizational challenges in 2024 compared to the previous year. This suggests a potential for resilience and continued adoption of Google Cloud technologies.
04
While content and agenda topics remain important factors for attending in-person events, respondents are most interested in training, education, and gaining new skills within the C2C community. Connecting with peers and Google Cloud leadership is also a high priority, and job-related information is most effectively delivered at in-person events. These findings highlight the desire for a more holistic experience that goes beyond just informative content.
C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation.
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