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2023 C2C Development Trends Report

An overview of cloud technology usage and direction from the Google Cloud customer community.


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Cloud computing is changing the world, and Google Cloud is a leader in this exciting field. But what do the people who use Google Cloud every day have to say about it? This report dives deep into the minds and experiences of real Google Cloud users, bringing you:

  • Cloud Computing Trends in Motion: How are development projects evolving? What technologies are shaping the future? We'll explore the hottest tools, trends, and pressures driving cloud innovation—like the latest in cloud storage, security, and application development—equipping you to stay ahead of the curve.
  • A Look at Generative AI Applications: Unmask the hype and understand how Google Cloud users harness this transformative technology's power to automate tasks, generate content, and push the boundaries of development creativity.
  • Navigating the Cloud Provider Landscape: Understand why users choose Google Cloud and its competitors. We've analyzed user satisfaction, investment trends, and the hidden factors influencing their choices. Learn from their experiences and make informed decisions for your own cloud journey.

This report isn't just data—it's a map for navigating the exciting world of Google Cloud. Whether you're a developer building the next big app, an IT leader seeking to optimize your cloud strategy, or simply someone curious about the future of technology, you'll find valuable answers and fresh perspectives within these pages.


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Key Findings






Understanding of AI Lags Despite Surge in Adoption

The AI boom is real: our 2022 study predicted a substantial increase in the use of AI and ML in 2023. Companies are now grappling with rising expectations for end-user AI integration and AI and ML application projects, also priming the utilization of AI accelerators in the future. 

However, a disquieting trend has emerged: despite this widespread adoption, most organizations are still playing catch-up when it comes to understanding AI, exacerbated by the explosive growth of generative AI in 2023. This knowledge gap presents a unique opportunity to offer support, as nearly all companies anticipate hurdles in generative AI development.


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Tech Adoption is Outpacing Available Resources

In 2023, companies are scaling tech faster than their budgets allow, with cost, scaling, and security emerging as top concerns. Plus, data privacy anxieties whisper around the newest player to the adoption game: generative AI. That said, those same companies could embrace AI tools for fraud detection and data augmentation, setting up growth catalysts needed to overcome these hurdles.

Respondents are also likely turning directly to their cloud providers for assistance with scalability, which is the leading reason for adopting their cloud service provider.


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Generative AI is Pervasive, Not Just Science Fiction

Generative AI has taken 2023 by storm, becoming an invaluable teammate for a surprising array of tasks like code writing assistance, learning new skills, and automating document generation or report writing.

But AI’s not just a helper—it’s an innovator! A striking 38% of respondents are actively building new generative AI products and services, with Google Cloud as the leading platform for deploying AI models, closely followed by OpenAI. The primary use case for exploring or implementing generative AI products and services is chatbots or virtual assistants, paving way for a future filled seamlessly with intelligent helpers.


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Google Cloud Stays Ahead of Provider Competition

Google Cloud users are most involved with software as a service (SaaS) development projects. The bulk of these projects are still concentrated for the computer software industry, but it no longer dominates projects as work has expanded at a similar proportion into the professional services and retail / e-Commerce industries. 

Consistent with results from 2022, Google Cloud is the most used cloud provider followed by AWS. These providers also continue to be the most committed to open source. IBM Cloud / Watson were evaluated and decided against most by respondents. Google Cloud has seen the most substantial increase in investments over the past 12 months, mainly driven by the migration and scaling up of existing workloads in the cloud.


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