---
title: The Value of Looker for Startups - Video
description: Transform your startup's decision-making with Looker's BI platform. Watch the synergy of Looker and Data Studio for comprehensive business intelligence.
---

[Articles | C2C](https://www.c2cglobal.com/articles)

# [The Value of Looker for Startups - Video](https://www.c2cglobal.com/articles/the-value-of-looker-for-startups-full-recording-2904)

 Written by [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | Jun 28, 2022 5:00:00 AM

[Looker](https://cloud.google.com/looker) is a business intelligence platform used for data applications and embedded analytics. Looker helps you easily explore, share, and visualize your company's data so that you can make better business decisions. 

During this deep dive, Cat Huang and Tema Johnson, Looker customer engineers at Google Cloud, discussed the value of Looker for startup companies, including recommendations for how to choose a data warehouse complete with a product demo. 

The recording from this session includes the topics listed below, plus plenty of conversation infused in the presentation from open Q&A from community members present at the live event:

- **(0:00) **Welcome and introduction from C2C and the Google Startups Team
- **(5:25) **Looker (creating a data culture) vs. Data Studio (data visualizations)
- **(9:00) **Using Looker and Data Studio together for a complete, unified platform for self-service and centralized BI
- **(10:10) **Using looker with a data warehouse like BigQuery
- **(13:15) **Serverless big data analytics vs. traditional data warehouses
- **(14:10) **Integrated AI and ML services for data analytics
- **(15:30) **The power of Looker: in-database architecture, semantic modeling layer, and cloud native
- **(21:05) **Live demo: Looker
- **(40:00) **Closing comments and audience Q&A

Watch the full recording below:

 

## Preview What's Next

Join the [Google Cloud Startups group](https://community.c2cglobal.com/groups/google-cloud-startups-113) to stay connected on events like this one, plus others we have coming up:

 

[View full post](https://www.c2cglobal.com/articles/the-value-of-looker-for-startups-full-recording-2904)

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