Articles | C2C

CarCast with Bruno Aziza: StartUps vs. ScaleUps: Are You Doing It Wrong?!

Written by Bruno Aziza | Mar 20, 2024 5:00:00 AM

“Great startups don't waste time on small stuff, so we can focus everyone on the most impactful work”- “Growth Levers”, a NEW book on entrepreneurship.

In this CarCast, Matt Lerner, the author “Growth Levers” and I break down:
1) Why Some Startups Succeed & Others Fail
2) The Pitfalls & Dysfunctions of OKRs
3) The Patterns of Startup Failure
4) The Most Important Stages of a Customer Journey
5) Mindset Shifts: Discovery Vs. Optimization

This episode will be helpful if you’re an ENTRE-preneur but also if you’re an INTRA-preneur.

We include references to Steve Blank, Jim Collins and my favorite: Clay Christensen’s Jobs To Be Done methodology. For more on that, check out this video: How To Build A World-Class Data Team


 

 

Bruno

https://www.linkedin.com/in/brunoaziza/