--- title: Personal Branding for Engineers - Video description: Discover the importance of personal branding for software engineers. Delves into effective pitching, goal measurement, and stakeholder management. image: https://www.c2cglobal.com/hubfs/Imported_Blog_Media/General%20Article%20Graphic-Mar-21-2024-09-09-10-8564-PM-Mar-26-2024-08-38-42-1680-PM-4.jpg --- [![c2c logo blue](https://www.c2cglobal.com/hubfs/c2c-logo-blue.svg "c2c logo blue")](https://www.c2cglobal.com/) [Careers in Cloud](https://www.c2cglobal.com/articles/tag/careers-in-cloud), [Session Recording](https://www.c2cglobal.com/articles/tag/session-recording) # Personal Branding for Engineers (full video) By [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | June 7, 2021 Chris Laffra is a veteran software engineer with experience at IBM, Morgan Stanley, Bank of America, Google, and Uber. In this session, Chris covered topics from his recent book, [Communication for Engineers](http://chrislaffra.com/c4e), including: - Making a case for software engineers to build a personal brand - Pitching a proposal and the anatomy of a pitch - Methods for planning, executing, and measuring goals - Managing stakeholders Check out [chrislaffra.com](http://chrislaffra.com/) for links to Chris's other projects. --- ## Recent Articles [Data Analytics](https://www.c2cglobal.com/articles/tag/data-analytics) ## [Generative AI: Are You Behind?!](https://www.c2cglobal.com/articles/generative-ai-are-you-behind) Review the latest insights from the AI Readiness Report. By Bruno Aziza [Industry Solutions](https://www.c2cglobal.com/articles/tag/industry-solutions) ## [Make "Gen AI Work": Landscape, SLMs vs. LLMs, Cost & More...](https://www.c2cglobal.com/articles/make-gen-ai-work-landscape-slms-vs.-llms-cost-more) Discover the 5 metrics you need to know in order to be an exceptional CEO and Operator. By Bruno Aziza [Google Cloud Strategy](https://www.c2cglobal.com/articles/tag/google-cloud-strategy) ## [AI Cheat Sheet](https://www.c2cglobal.com/articles/ai-cheat-sheet) AI is no more and no less the drive to create robots with human minds so they can do everything we do and more. Use this cheat sheet to help decode the space. By Leah Zitter ## Subscribe to our newsletter Get the latest from C2C, direct to your inbox. [Subscribe](https://share.hsforms.com/1znKGo6ySS9uaRyvLQQzxRw4qbyr) ![c2c-logo-white-tagline](https://www.c2cglobal.com/hubfs/c2c-logo-white-tagline.svg "c2c-logo-white-tagline") C2C is the only peer-to-peer community built to support, connect, and educate Google Cloud customers across regions and industries so they can better harness the power of the cloud—and each other—to solve their biggest challenges and drive innovation. ©2024  C2C Global. All rights reserved. [Privacy Policy](https://www.c2cglobal.com/privacy) 20 N Wacker Drive • Suite 1810 • Chicago, IL • 60606 **Join over 60K members on C2C.** Let's connect! - [mailto:hello@c2cglobal.com](mailto:hello@c2cglobal.com) - - - [![X](https://www.c2cglobal.com/hubfs/twitter-x-icon-white.svg)](https://twitter.com/MeetC2C) ![](https://px.ads.linkedin.com/collect/?pid=2634489&fmt=gif)