---
title: Personal Branding for Engineers - Video
description: Discover the importance of personal branding for software engineers. Delves into effective pitching, goal measurement, and stakeholder management.
---

[Articles | C2C](https://www.c2cglobal.com/articles)

# [Personal Branding for Engineers - Video](https://www.c2cglobal.com/articles/personal-branding-for-engineers-full-video-828)

 Written by [C2C Team](https://www.c2cglobal.com/articles/author/c2c-team) | Jun 7, 2021 5:00:00 AM

Chris Laffra is a veteran software engineer with experience at IBM, Morgan Stanley, Bank of America, Google, and Uber. In this session, Chris covered topics from his recent book, [Communication for Engineers](http://chrislaffra.com/c4e), including:

- Making a case for software engineers to build a personal brand
- Pitching a proposal and the anatomy of a pitch
- Methods for planning, executing, and measuring goals
- Managing stakeholders

Check out [chrislaffra.com](http://chrislaffra.com/) for links to Chris's other projects.

[View full post](https://www.c2cglobal.com/articles/personal-branding-for-engineers-full-video-828)

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